CreatorMatcher influencer marketing (Concept Design)

Usability Testing & Interview

During the research process, I conducted usability testing with 20+ target users who have different level of knowledge with NFT and interviewed them with focused questions.

of users have difficulties completing the flow

users spend more than 3 mins to figure out next step

#1 Usability Issue

Hard to understand NFT technical terms and input fields

To publish NFTs, users must go through a 3 steps with detailed technical terms
and options to fill in. This process overwhelms first-time users.

#2 Usability Issue

Menu doesn’t allow users to find what they expected

Features like NFT and deploy is not mandatory for completing the NFT creation flow and
require users to spend extra time to explore.

#3 Usability Issue

Users are confused about what to do next

The main creation widget is not clear on next steps and giving
poor audience and motivation.

Design Exploration

1. Less steps and technical terms

Initially it takes 4 steps to fill out the information fields to complete the flow, now
I simplified it to 2 steps and leave the advanced settings as optional.

2. Restructured the menu to group similar features together

Grouped similar features together so players can easily find them.

3. Added FTUE tips to onboard users with clear guidance

An action- driven tooltips is present throughout the process to ensure the first time users can
comprehend the terms and make mindful decisions.

Research:

With client’s visions and goals, we gathered 11 Cartier regulars to walk through interviews & usability tests. Aims to empathize the users’ insights towards the feature and also discover the problems that preventing AR Try-on to reach its expectation.

The test mainly focus on the entrance to the AR Try-on, the try-on experience and the interaction with the try-on platform. After starring the most voiced concerns, we concluded 3 key painpoints of the current flow.

Introduction:

“People do not buy goods and services. They buy relations, stories and magic” ––– Seth Godin

We are stepping into the golden era of creator marketing. In recent years, the collaboration between brands and creators has become stronger, more diverse and more purposeful.

Influencer marketing has been all the rage lately because creators build strong relationships with their audiences. That way, when they talk about a new exciting products, their audience listens. Collaborating with creators help the businesses to not only raise their brand awareness, but also win trust from the customers.

However, it is not easy for small businesses to collaborate with creators. Most creator marketing platforms primarily promote creators with large followings. Rather than paying high price for famous influencers, small businesses hope to collaborate with micro-influencers through alternative methods, e.g., seeding or discount codes. Further, small businesses are often still at exploration stage, which means they might not have a clear marketing plan and don’t know how to collaborate with creators.

Research:

Desktop Research & Interviews

Through research, we found out about the process of how a business owner typically collaborates with influencers:

We interviewed 9 small-medium business owners from different industries and found out that small business owner share more frustrations at the matching and collaboration, suggesting that the interviewees experienced more problems with finding suitable influencers and successfully reaching collaboration.

User Journey

After narrowing our scope to the first twp stages, we created a user journey map to further map out user pain points.

User Profile

Meet small buiness owners Marc and Cathy who are eager to collaborate with influencers.

Final Design:

Landing with the “packages” you need

The journey starts off with outstanding examples and personalized statistics from the selected industries of users. The main page includes but is not limited to user’s performance summary on the platform, customized recommendation base on the trends in user’s industry, and three most distinguished creators chosen to be the reference.

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Search with your eyes opened

CreatorMatcher aims to support users match with their right creators in no time. With the top creators recommended in the first sight, users will be able to make their decision without confusion. In addition, extendable filters related to successful metrics will help users reach their goals in the most efficient way.

Verify with authentic information

We hope to quickly help the users “get acquainted” with the creators. Besides understanding the creators’ perfomance on social media and their targeted audiences, Creatormatcher pays special attention to creators’ collaboration history to find the users the most reliable partner.

Manage and Maintain long-term relationship

CreatorMatcher supports users by adding influencers to favorite lists, creating new lists, managing influencer status, and tracking collaboration progress. List tools help users easy to take notes of influencers, follow up on the reaching-out status, and maintain the long-term relationship with influencers.

Promote campaigns in just a card

Users are allowed to promote their business through creating a campaign card with all the necessary information highlighted. With the card being exposed to lists of favourite influencers, the process of collaboration will be smooth and effortless

Reach out to success in no time

Ready to reach out to your desired creators? Users can send message to individual influencer through “Contact” button or send group message on campaign page. Add customed campaign card to easily promote your business and stand out among other small business owners.

Reflection & future :

As a b2b project, one of the biggest lesson it teaches me is to prioritize and locate the core needs of your target audience or client. Different types of client want various outcomes while collaborating with influencers. With the guidance of mentor Shian, a former Tiktok UX designer, we were able to narrow down the scope and focuses on the effective areas for small business owners.

Some great future directions to consider:

Build a market place for small business owners to post their campaign cards and invite potential qualfied influencers to apply
Add in-app messaging to make communication easier
Think about a way to track whether the small business has sucessfully reach collaboration with the influencers.
Track the ROI for each campaign

As a former educator, I’ve witnessed the possibilities of children’s imagination.In a child's mind, possibilities are limitless, and the world is a tapestry woven from their dreams and curiosities.

However, this raw and unbounded imagination often exists as mere pieces and fragments, which can be challenging to transform into structured creations.

Consequently, the concept of assisting children in learning to craft stories using existing AI technology emerged in my thoughts.

Along with the questions, I conducted secondary researches and informal interviews with 10+ children and their parents,. The primary reasons for children from K-6 having a hard time understanding the concepts of organized creations

To find an appropriate solution, I carried out extensive research on similar products in the market. The idea of merging AI technology, with its potent generative capabilities, and AR simulation, known for its lifelike representation, occurred to me.

Before embarking on the design, I consolidate information about my target user groups to gain a deeper understanding of the audience and incorporate this insight into the design process.

The user flow focus on two aspects, the first one is that user create their own stories with the help of generative AI based on 4 basic story elements: character, setting,theme and plot. The second half is to experience the story they created through AR simulation.

For the visual and UI design, I opted for a flat design featuring purple as the primary color to evoke a sense of mystery and magic. Additionally, I employed Midjourney to create images that better match this stylistic theme.